Bhakti Jewels , Ahmedabad
Product: GFRC Cornice, GFRC Cladding
Colour: White
Texture: Smooth
Architect: Ankit Mewada
Client: Bhakti Gems & Jewellery Ltd
Installer: The Concrete SHOP®
Year: 2022
Location: Ahmedabad
Look up at this building, and the first thing you notice isn't the sign. It's the frame around it.
A wide border of white GFRC runs around the entire storefront, carved with a repeating floral cutwork pattern — small, layered petals, row after row, catching shadow differently as the sun moves across the day. It's the kind of detail that turns a plain elevation into something worth pausing for.
At the top, a crisp GFRC cornice runs the width of the building, giving the façade a clean, finished edge — the line where the building meets the sky. Below it, the patterned border wraps around a calm, unadorned centre panel, and it's this contrast that does the work: intricate at the edges, quiet at the middle, so the eye naturally settles on the logo and signage in between.
That balance is deliberate. A jewellery brand doesn't need to cover every inch in detail to feel premium — it needs the right amount, placed with restraint. The ornament frames the brand. It doesn't compete with it.
Every piece — cornice and cladding alike — was cast and finished to a smooth white surface on our factory floor, engineered for exact alignment so the pattern reads as one continuous border, not a set of individual tiles.
This is the kind of façade we like building at The Concrete SHOP® — one where architecture and ornament know exactly how much space to leave for the brand they're introducing.
